“Les Guignols”, a political satire show starring life-size muppets on French CanalPlus cable television network, went away about six months ago for lack of audience; lack of pertinence and just plain old out-datedness. However, it came back with a new boss, a new look and a new hero. The new boss is Vincent Bolloré, a wealthy French businessman who initially said he would get rid of “Les Guignols” show but then changed his mind. The new look is one of globalization, including a fast-paced opening theme song that flashes head shots of political leaders from all over the world.
The new hero, at least one of them, is none other than Donald Trump, a Republican hopeful for the American presidency. What the heck is he doing there?
Mr. Trump is not the only new dummy on the show. In their quest for extending their media reach, Canal Plus has also added muppets of Kim Kardashian and Kanye West. “Les Guignols” show is hoping to expand its audience by gravitating towards
the United States. They think that presenting American subjects tailor-made for public ridicule will up their ratings. The show will be translated into English and Spanish and will eventually be exported. Now, how ridiculous does this whole idea sound? Canal+ starts with an English-speaking Donald Trump politician wannabe. They turn him into a French-speaking dummy who says outrageous things and acts in an unflattering manner. Then, they translate him back into English and try to sell that to the American market! Why would Americans buy that? We already have the real thing we can make fun of. (Hmm…maybe they should try Canada).
I, however, was curious enough to watch one of the episodes with the Trump dummy. It definitely re-enforced my belief that this is one export that will never fly. What is funny (like in political satire funny) here in France is not always funny in the USA and vice versa. Same goes for political correctness – definitely not a global quality. I am posting the following video as an example but, just in case you cannot watch it in the USA (lucky you), I’ll explain what happens.
The opening scene takes place in a business-like waiting room where several 30-something muppet men with shaved heads are sitting quietly. A woman carrying a small dog with longish, blondish hair walks in. One guy gets inspired; steals her dog and a fancy razor blade that just happens to be hanging next to her and hightails it to the men’s room. Once there, he shaves the animal and manages to paste the dog’s hair on his own head. He combs it over to the extreme right (of course) and goes back to the waiting room. Trump comes out of his office. When he sees the candidate who has adopted his hair-do, he points and shouts, “Wow, that’s great!” The voiceover now closes in on Trump proudly sporting his comb-over and says in French, “The extreme hair of Donald Trump – the worst hair-do in history.”
So, as you can see, it barely passes for funny in French and will certainly not be laughed at in the USA. His hair is not the problem though it doesn’t surprise me that the French would make that an issue. It’s a cheap, easy shot. Another point is that shaving a stolen dog is not politically correct in the USA. The skit would be banned for that reason alone.
My advice to the producer of “Les Guignols” would be to drop the Trump dummy. He won’t expand the show’s audience. There is really no time for that since Donald Trump won’t be in the political spotlight for much longer.
Keep Kim and Kanye though – they’ve got staying power. Kanye already announced his plans to run for President in 2020. That means Canal+ has four more years to figure out how to make that funny.