Moo’s, Boo’s and Whistles in Paris – France’s Cash Cow Industry Speaks Out

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     Even though the French equivalent of the Oscars, called the “Césars” and the Oscars themselves were happening this weekend, the real star of the show in Paris was not Leonardo di Caprio in LA or Michael Douglas in Paris.

Meet Cerise - Best Head Shot Ever for a Farm Fair Mascot
Meet Cerise – Best Head Shot Ever for a Farm Fair Mascot

The real star was “Cerise”, otherwise known as Cherry, the Bazadais cow from southwestern France who was the official mascot for this year’s International Agricultural Fair, a prestigious Parisian annual event which attracts about 700,000 people and a whole lot of animals.

Cerise must have been a bit surprised at the reception she received on the pre-opening hours of the Farm Fair – at 6:45 on that Saturday morning. She was expecting to have a one-on-one, face-to-face encounter with Francois Hollande, the president of France. The President made it to the Fair, but could not get anywhere near her. Cerise heard the boos and whistles and the insults that invaded the Expo Hall that morning. She knew that was not a good sign. Cerise also heard the destruction of stands that had just been assembled the day before. She looked for her owner, Bernard, to explain the chaos to her but she was left alone in a corner for a long, long time. (She later saw Bernard on the evening news. He was an integral part of that chaos. He could have let her in on it before he took off like that.)

The Salon mascot looked up at the television monitors and witnessed the pandemonium. She felt bad for the President. She was looking forward to meeting him. That’s pretty much why she accepted this role as mascot – for the prestige of getting a nod, a compliment and maybe even a pat on the behind from the Head of State. But Cerise knew from the conversations she overheard back home that these were very difficult times for her family of farmers. She knew they were justified in giving the President and the Agricultural Minister such a hard time. But, Cerise still wanted to see the President in person. Since she couldn’t, she listened to his speech instead.

No one could get near the French President at the Farm Fair.
No one could get near the French President at the Farm Fair.

Mr. Hollande said that he heard the cries of distress from the farmers and that he would do something about it. He blamed the overproduction of wheat and the Russian embargo. He would change the laws to make it better. “The whole country of France suffers when agriculture suffers”, he said. Cerise agreed with that comment. Her milk was worth less and less every day. But it was really good quality stuff. How could France continue to make the best cheese in the world if it did not also produce the best milk? Something had to change.

Cerise saw more police in one hour at the Agricultural Salon than she had seen in her entire lifetime. They were blocking the way of the President and steering him in a direction far from her. She saw on the TV that he was actually petting a different cow on the other end of the fair. She was beginning to regret ever having entered this mascot beauty contest. What was the point of winning first prize if she didn’t even get to say hi to the First Guy of France?

The beautiful, pregnant Ayem Nour speaking for all the cows of France.
The beautiful, pregnant Ayem Nour speaking for all the cows of France.

Then she saw a TV presenter who wanted to send a message to the President.  The lady’s name was Ayem Nour and she was very much pregnant. Her message to Francois Hollande went like this – “In the name of all the cows in France, please know that we are very happy to see you. Love you President.” Cerise agreed. But she still hoped the President would come back to see her for that “tête-à-tête”. After all, she was the Star of the Show.

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