The Americanization of French Presidential Campaigns

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Oh no, it’s happening in Paris too.  Just when the US presidential campaign is almost over and we can all breathe a collective sigh of relief; the French contest is starting and local TV is trying a new thing – producing political “shows a l’américaine”.  I saw one last week and couldn’t believe my eyes or ears.  It was a horrible harbinger, an omen of how bad the French presidential campaign just might become.

The name of the show is “Une Ambition Intime,” which translates to “A Private Ambition.”

This photo certainly sets the tone of the program.
This photo certainly sets the tone of the program.

The presenter is a beautiful, sexy lady named Karine Le Marchand, who usually hosts a popular reality show where she helps French farmers find love in the comfort of their own home.  (It’s called “L’Amour Est dans Le Pré” or “Love is in the Field”.)  She oversees the matchmaking of the contestants and interviews them in their country surroundings.  It’s a stretch to go from hosting a heartfelt, love-farm program to interviewing political candidates.  However, Karine does it while sitting on a couch and drinking wine.  She even makes the politicians cry and give up family secrets.  So, in the end, it’s not such a stretch.  And, in the end, it made me cry too – but for different reasons.

Karine Le Marchand is the producer of this show. Television rumor has it that she threatened to quit if the M6 channel, which broadcasts the program, didn’t give her the chance to host something else besides the Farmer takes a Wife.  The first airing of “Une Ambition Intime” received some bad reviews but the head of M6, Nicolas de Tavernost, defended Karine’s show saying that people would be surprised at the number of politicians who want a place on Madame Le Marchand’s sofa (that’s right; that’s what he said).  He added that he was proud of her.  Critics claimed that Karine doesn’t know anything about politics.  However, knowledge of French politics is irrelevant since, in “A Private Ambition,” Karine exposes the human side of the presidential candidates or, rather, lets them expose themselves.  A lot.

Karine asking Nicolas Sarkozy about his feminine track record.
Karine asking Nicolas Sarkozy about his feminine track record.

The objective of the program is to unveil another facet of the presidential candidate – one the audience would not see on a typical political program.  There is absolutely no discussion of current issues, social problems, the deficit, security or jobs.  Karine Le Marchand doesn’t grill the candidate as to what the basis of their political platform is and how he or she would accomplish their goals.  Instead, with sappy pop music in the background, (appropriately chosen by her 13-year-old daughter), Karine coyly asked the former French president, Nicolas Sarkozy, if she should call him “Nicolas” or “Mr. President”.

She cuddled up on the couch; poured him a glass of red wine and asked him about the ladies in his life.  He told her he had an “enormous track record” with women and she then asked if that was the only “enormous” thing he had.  She followed that with a pathetically fake giggle.

It got worse.  There were three more candidates to go.  The emotional highlight of Arnaud Montebourg’s interview was when he got all teary-eyed thinking of his premature baby.    The next candidate, Bruno Lemaire, shed tears when he talked about his wife (she’s fine, by the way).  Then Karine Le Marchand had a conversation in the garden this time (no couch) with Marine Le Pen, the far-right presidential candidate.  With Marine, she evoked favorite recipes and flowers and commiserated about how both Karine and Marine are single moms.  She offered wine again (white wine, this time) and they toasted to life.

Jugging down the wine in an attempt to get "cozy".
Jugging down the wine in an attempt to get “cozy”.

Madame Le Pen went on to talk about her difficult, if not impossible, relationship with her father Jean-Marie Le Pen, who used to be the head of the National Front party.  She threw him out of the party a few months ago and they haven’t spoken since.  Marine said that was an extremely painful thing to do – second only to childbirth.  Wow.

That politicians have turned into entertainers in the United States is not a new phenomenon.  But this is new is for France and, personally speaking, I hope it stops right here.  However, “A Private Ambition” attracted 3.1 million viewers; that’s 14% of the Sunday evening market so it looks like it will probably continue.  The French are voluntarily lowering their standards of political campaigning and the candidates are letting them do it.  Why, oh why, did these potential presidents agree to do such a program?  They could have all nipped this trend in the bud by just saying no.

Let’s hope that one day we will all pick our presidents in the same way we choose a doctor.  For example, if you were going to have a knee operation, would you care about your surgeon’s romantic liaisons?  About his or her favorite recipes, gardening talents, musical preferences?

Let's talk about skills, not stories, please.
Let’s talk about skills, not stories, please.

No, there’s no time for silly small talk and, truthfully, you would just want a skilled professional with experience.  You would probably check out his team; the reputation of the clinic; his or her surgical success rate.  Let’s face it, we’re all human and we all have stories.  But, when it comes to deciding who will govern a country, there are some stories we just don’t need to hear.

2 thoughts on “The Americanization of French Presidential Campaigns

  1. Unfortunately everyone gets a vote. The thinking classes will make their minds up on the facts; the ones that don’t think just pick whoever appeals to them at whatever level. Looking relaxed siting on a comfy sofa, flirting – won’t lose votes and it may gain a few. That’s democracy in action as has just been demonstrated.

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